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Why A Fashion Brand Needs A Good Email List

By Maria Pesin | Business

 

A fashion brand can have two email lists.  One is to reach out to stores they want to sell to and another for their end customers.  In this post we will discuss email lists for the end customers.

If you’re serious about building an online business (or at least trying to market yourself across the Internet), one of the most important things you should do is create an email marketing list. In layman’s terms, an email list is a collection of email addresses, often associated with other personal data, that may be of interest to you and viceversa. That means the list should contain addresses that are potential customers from your brand demographic.

One of the most obvious benefits of email marketing is its lower cost compared to mainstream marketing channels. There are no print or postage costs and no fees paid in exchange for exposure on a certain billboard, magazine or television channel. Email marketers might consider investing in specialist software to automate, track and evaluate their emails. Granted, there may be a small overhead for sending thousands of emails at a time, but these costs are far lower than what you would expect to pay using other marketing channels.

Email marketing is one of the only channels that consumers ask to receive. The majority of businesses utilising the platform only send messages to those who have signed up to receive them. This can allow for much higher conversion rates as a business as your email list is highly targeted because you are emailing those  who already have an interest in your brand. It is, of course, possible to send unsolicited email marketing messages, but this is only likely to annoy consumers and result in a damaged brand image. You also be labeled as a spammer.

You can email with promotions and product, but you can also email your list with information that they would be interested in.  This creates an emotional connection with you customers which let’s face it is the best benefit of email marketing.

 

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About the Author

Maria Pesin knows fashion, especially the business side of the fashion industry. Do you know how Manolo Blahnik got his start in the industry? How he leveraged a paltry 3 grand into one of the world’s most famous luxury brands? While she doesn’t take credit for Manolo’s success, Maria has walked a similar path on numerous occasions. The world of fashion is not silicon valley, and it has nothing to do with Madison Avenue marketing. In this industry there is ALWAYS room for something new and exciting, but you have to have your ducks in a row. If that’s what you need, believe me, Maria is the General Patton of fashion ducks!

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