Pinterest is a great place to advertise and market your fashion brand, connect with existing customers and find newer ones. The fashion consumer is very visual and what could be better than to create boards with images of your products. Of course, like all social media, the goal is to create a community so just pinning your product is not enough. Pinning images that your audience would relate to is paramount. Martha Stewart Living has 163 boards covering subjects from gardening to recipes. J Crew opened a store in Paris and created a board celebrating the opening by pinning all things French. Bobbi Brown, the makeup brand, has boards with makeup tips, charities she works with, and things that she has interest in. One of the best features of Pinterest is that someone can re-pin something from your board that they like. This helps to keep an image viable for many months. Last year I pinned an image that is still being repined to this day.
According to Macala Wright, Marketing Strategist; Consumer Behavior Writer – Mashable, PSFK at Emerald Exposition – “Pinterest is growing up and positioning itself as a major player in search, social and e-commerce. In four short years, Pinterest has grown to 70+ million users (one-third of which are male). Pinterest is a powerful force in fashion. In fact:
Simply put, Pinterest members use the platform to make visually motivated purchasing decisions. Once users land on Pinterest, they stay there looking for inspiration on what to buy.
Maria Pesin knows fashion, especially the business side of the fashion industry. Do you know how Manolo Blahnik got his start in the industry? How he leveraged a paltry 3 grand into one of the world’s most famous luxury brands? While she doesn’t take credit for Manolo’s success, Maria has walked a similar path on numerous occasions. The world of fashion is not silicon valley, and it has nothing to do with Madison Avenue marketing. In this industry there is ALWAYS room for something new and exciting, but you have to have your ducks in a row. If that’s what you need, believe me, Maria is the General Patton of fashion ducks!
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