What is a meaningful brand? Quite simply it is a brand that has significance. It’s one thing to have a brand name that people are able to
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- Month: March 2015
3 Advantages To Selling Your Brand Direct To Customers.
Why do many of the most successful brands have their own stores and online presence? Brands such as Michael Kors, Ralph Lauren, and Coach sell in almost
Why Telling Your Story Is Important For Your Fashion Business
I was at a trade show one day shopping for product to sell in my shoe and accessory store. Passing by a booth I saw belts that looked
Making Effective Sales Calls
With the advent of emails many salespeople have given up on calling prospects. Let’s face it, calling is hard. It’s one thing if someone rejects you by not
Sales Management and The Fashion Business
“In a hierarchy every employee tends to rise to his level of incompetence”, Laurence J. Peter from the book “The Peter Principle”. Good salespeople become good sales managers.
How To Grow Your Fashion Business Quickly.
This is going to sound really simplistic but the number one way to grow your business quickly is to spend most of your time on sales. As a