Yes, the world of e-commerce is getting stronger every day. But if you make a fashion line you still need to sell traditional brick-and-mortar stores to boost your sales and branding. Here are 5 tips to persuade fashion boutiques to carry your line.
What retailers want is to please their customers. If they’re convinced your product will help them in that quest, you’ll be well on your way to a fruitful partnership.
Maria Pesin knows fashion, especially the business side of the fashion industry. Do you know how Manolo Blahnik got his start in the industry? How he leveraged a paltry 3 grand into one of the world’s most famous luxury brands? While she doesn’t take credit for Manolo’s success, Maria has walked a similar path on numerous occasions. The world of fashion is not silicon valley, and it has nothing to do with Madison Avenue marketing. In this industry there is ALWAYS room for something new and exciting, but you have to have your ducks in a row. If that’s what you need, believe me, Maria is the General Patton of fashion ducks!
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