Tip number eight – Make sure you messaging is consistent across all channels. Have you ever seen a TV ad and you knew who
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Starting a Clothing Brand? Here’s What To Do.
Starting a clothing brand is not for the fainthearted. There is much to do especially when you consider that you have no structure to
5 Tips To Increase the Gross Profit Margin of Your Brand?
First let me tell you what a gross profit margin is. A gross profit margin is the difference between COGS ( costs of goods
Fashion Business Start Ups – Tip Number Seven
Tip number seven – It’s all in the photograph. As all successful catalog and online fashion business owners know the photo can make or
Death By Trade Show?
This article was written by my guest blogger Anton Dell. Earlier this month came the news that Swiss watch giant Swatch Group would no
Why you should aways do a competitive analysis for your brand.
According to Entrepreneur Magazine the definition of a competitive analysis is ” Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses
Fashion Business Start Ups-Tip Number Six
Tip number 6 – Create a brand for your company. Whatever your business is, from shoes to lingerie, you must work consistently and often
Fashion Business Start Ups – Tip Number Five
When I speak to a potential client I always ask, “Who is your customer?” Mostly they do not know, or they say everyone is
Fashion Business Start Ups-Tip Number Four
Fashion business tip number 4 – make sure you have enough start up funds to last you through you first few years. According to
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