This article is about the 7 defining qualities of a successful fashion entrepreneur. Why do some designers make it big and others barely make a living? I have studied this issue by looking at various successful designers who have built successful brands. I concentrated on the ones who dominate their markets. In their own words here are the qualities they believe made a difference.
Successful designers have:
While not everyone is born with these qualities you can definitely develop them in yourself. These traits speak to a state of mind you need to develop. You can hire people to do different tasks, but, you still need to have the right mind-set in order to lead the business. When you think about running any business, leadership is the key competency.
Maria Pesin knows fashion, especially the business side of the fashion industry. Do you know how Manolo Blahnik got his start in the industry? How he leveraged a paltry 3 grand into one of the world’s most famous luxury brands? While she doesn’t take credit for Manolo’s success, Maria has walked a similar path on numerous occasions. The world of fashion is not silicon valley, and it has nothing to do with Madison Avenue marketing. In this industry there is ALWAYS room for something new and exciting, but you have to have your ducks in a row. If that’s what you need, believe me, Maria is the General Patton of fashion ducks!
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