Yesterday my son (who’s been investing in stocks since he was 14 years old) and I discussed the future of Macys. A stock he
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Creativity on Demand
According to Donatella Versace, “fashion is about dreaming and making other people dream.” Ok it is a new season and you have to design
3 Stockbrokers walk into a bar…
Once upon a time I was married to a stock broker. I know it sounds like the beginning of a bad joke, but it’s
You Screwed Up. Now What?
You saw the news everywhere. While announcing the best picture Oscar award at this past Sunday’s event, there was a mix-up of cards and
Should your Fashion Business Go “Seasonless”?
My goodness, is spring already here? Wasn’t it snowing a couple of days ago? The weather is so strange. It seems winter is later
How Much Margin Should Your New Fashion Brand Include?
It’s a recurring question. When I sit down with a lot of new companies, this issue comes up quite a bit. The challenge new
Should You Pay to Send Traffic to Your Website?
OK. It’s true. There’s just no question about it. Creating a website without traffic is like putting a neon sign in the deepest depths
Why Fashion Businesses Are Drowning in the Facebook QuickSand
You’re posting regularly. You’re running “like ads” to grow your audience. You’re advertising your online store. And it’s just not producing. Sound familiar? This
Is Your Website Stuck in Traffic?
Over the last several weeks I’ve spoken with four new clients, and they all seem to have the same nagging ache: converting online traffic
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