As a fashionista you have probably noticed that most successful designers have their own style sense and point of view that is unique to
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What Is Your Fashion Brands Unique Selling Proposition?
Do you know what your unique selling proposition is or as some people call it your USP? Your USP is what makes your business
Everyone Loves A Good Makeover
Today I was reading about a homeless man who received a free makeover from a hair and grooming salon. They offered him a new
5 Tips On Creating A Stunning Lookbook
These days a look book is crucial for a fashion brand. It has become the essential communication tool for marketing your company.
5 Clues Your Sales Team Is Not Up To Snuff
Fashion brands rely on their sales teams to bring in new customers, keep the customers happy and grow their business. When a company doesn’t
How Well Do You Know Your Market?
How well do you know your market? This is an important question. Unfortunately some Entrepreneurs aren’t even sure what the market is for their
Don’t Let A Toxic Employee Poison The Atmosphere
Over the years I have worked with several of what I call “Toxic Employees”. They do a poor to mediocre job because no matter
Finally A Fashion Industry That Embraces Inclusiveness
Black, White, Brown, Red, Petite, Tall, Skinny, Plus sized, Freckles, Disabled, Elderly, Transgender, Gay, Queer, Lesbian, and the list keeps on growing… The
When people see your product do they know it’s you?
What makes your brand uniquely you? Do you have a point of view that is recognizable? When you look at Chanel apparel, even without
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