This weekend I was at the Palisades Mall in Rockland County, NY. It’s one of the largest malls in the US, so you’d think
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Fashion Entreprenuers and The Bright Shiny Penny Syndrome
How are you feeling? Be careful – there’s a nasty bug going around. One of the biggest issues I see new clients suffering from
My Secret Recipe for a Successful & Affordable Fashion Photo Shoot
It’s tempting. When trying to keep expenses down it is all too easy to skimp on photography. A cheap model, an inexpensive photographer, no
Why a Lonely Website is Inexcusable For a Fashion Brand
When the internet first came out you could pretty pretty much sit on your hands, and people would find you. But that’s not the
How Consistently Should I Be Releasing New Products?
There’s nothing like good old reality to teach you important lessons. That’s why I like to write about things that come up with my
Why Branding Is So Crucial For A Fashion Brand
We live in an era where branding is incredibly crucial to the success of your fashion brand. It is no longer just a business
Why Sales Reps Don’t Want To Talk With You When You’re A New Fashion Brand
Being new is fun! It also sucks. You are trying to find your own unique way, but sometimes it feels like no one takes
Macy’s to close another 100 stores; stock jumps
Macy’s to close another 100 stores; stock jumps By Sruthi Ramakrishnan,Reuters. It is great news that Macys is finaly closing underperforming doors. This works for
5 Ways To Use PR To Build Your Fashion Brand
These days it is all about branding. Branding, according to Entrepreneur Magazine, is a marketing strategy that involves creating a differentiated name and image
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