Marketing in the fashion industry is the action or business of promoting and selling products or services. In the classroom students are taught the
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50 Famous Fashion Quotes
50 Famous Fashion Quotes: As Seen on Harpers Bazaar website. “One is never over-dressed or under-dressed with a Little Black Dress.” —Karl Lagerfeld “Before
3 Tips To Taking Care of Your Customers.
“There is only one boss, the customer. And he can fire everybody in the company from the chairman on down, simply by spending his
Is Having Good Values Enough To Attract Customers?
The world is changing. And it is changing for the better. People from all over the world are trying to live their lives in
Why Create A Meaningful Brand?
What is a meaningful brand? Quite simply it is a brand that has significance. It’s one thing to have a brand name that
3 Advantages To Selling Your Brand Direct To Customers.
Why do many of the most successful brands have their own stores and online presence? Brands such as Michael Kors, Ralph Lauren, and
Why Telling Your Story Is Important For Your Fashion Business
I was at a trade show one day shopping for product to sell in my shoe and accessory store. Passing by a booth I
Making Effective Sales Calls
With the advent of emails many salespeople have given up on calling prospects. Let’s face it, calling is hard. It’s one thing if someone
Sales Management and The Fashion Business
“In a hierarchy every employee tends to rise to his level of incompetence”, Laurence J. Peter from the book “The Peter Principle”. Good salespeople
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