In today’s highly competitive fashion market, brands that try to appeal to everyone often end up appealing to no one. The market is flooded with numerous players offering
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Behind the Seams: The Branding Moves That Turned GANNI into a Cult Favorite
There’s something magnetic about cult fashion brands. They don’t just sell clothes—they sell identity, aspiration, and an insider’s badge of cool. And no brand has nailed this formula
