Promotion is what you think of when you hear the words Fashion Marketing. There are so many ways to get your story out these days with the advent of the internet. From social marketing to pay per click there are lots of options.
Social marketing is an inexpensive way to market your product. Blogs, tweets, videos, and Instagram photos are terrific ways to engage your customer. In order to build you brand you want to create an emotional connection. What better way to do that then through social media. If you publish amazing, quality content and work to build your online audience of quality followers, they’ll share it with their own audiences on Twitter, Facebook, LinkedIn, their own blogs and more. This sharing and discussing of your content opens new entry points for search engines like Google to find it in keyword searches. Those entry points could grow to hundreds or thousands of more potential ways for people to find you online.
Promotion also includes PR and Advertising. While advertising can be expensive you can also advertise using PPC or paid per click. PPC also called cost per click, is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked. You can set your budget keeping it in line with what you can afford.
There’s an old saying: ”Advertising is what you pay for, publicity is what you pray for.Advertising is paid media, public relations is earned media. This means you persuade reporters or editors to write a positive story about you and your brand. It appears in the editorial section of the magazine, newspaper, TV station or website, rather than the “paid media” section where advertising messages appear. So your story has more credibility because it was independently verified by a trusted third party, rather than purchased.
Direct mail encompasses a wide variety of marketing materials, including brochures, catalogs, postcards, newsletters and sales letters. Major corporations know that direct-mail advertising is one of the most effective and profitable ways to reach out to new and existing clients.What’s the advantage? Unlike other forms of advertising, in which you’re never sure just who’s getting your message, direct mail lets you communicate one-on-one with your target audience. That allows you to control who receives your message, when it’s delivered, what’s in the envelope and how many people you reach. Since a lot of brands do not use direct marketing anymore you can really stand out.
Marketing encompasses many tasks and decisions, of which advertising may only be a small portion. Try several different types of promotion and test to see which gives you the best results. Doing several different types at once also creates a synergy which can accelerate your results.
Maria Pesin knows fashion, especially the business side of the fashion industry. Do you know how Manolo Blahnik got his start in the industry? How he leveraged a paltry 3 grand into one of the world’s most famous luxury brands? While she doesn’t take credit for Manolo’s success, Maria has walked a similar path on numerous occasions. The world of fashion is not silicon valley, and it has nothing to do with Madison Avenue marketing. In this industry there is ALWAYS room for something new and exciting, but you have to have your ducks in a row. If that’s what you need, believe me, Maria is the General Patton of fashion ducks!
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