Growing your on-line business is especially important right now. I am a big advocate for having an online business. Yes, you can also sell to stores but with the current buying climate impacted by the Pandemic and brick and mortar stores suffering you really need to have a website that people can buy from. At the very least you have a way to create sales that are not reliant upon a third party. Let’s face it, this method of selling fashion has been growing in leaps and bounds. Even if sales are not equal to the amount you sell wholesale the margins are greater.
In order to build this business you must do several things to optimize your success. Keep the following in mind as you create your e-business.
Just remember that marketing your website is without a doubt necessary to building your business. It’s like opening a store in the basement of a building. If people don’t know your there they won’t come in.
Maria Pesin knows fashion, especially the business side of the fashion industry. Do you know how Manolo Blahnik got his start in the industry? How he leveraged a paltry 3 grand into one of the world’s most famous luxury brands? While she doesn’t take credit for Manolo’s success, Maria has walked a similar path on numerous occasions. The world of fashion is not silicon valley, and it has nothing to do with Madison Avenue marketing. In this industry there is ALWAYS room for something new and exciting, but you have to have your ducks in a row. If that’s what you need, believe me, Maria is the General Patton of fashion ducks!
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