Cyber Monday is better than Black Friday…at least that is what my 23 year old daughter told me. The three reasons she gave is…1. No lines…2. You don’t
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Is Black Friday Turning Into Black Thanksgiving?
My poor niece has to work on Thanksgiving because her store is open that day. What happened to having one day where everyone is closed and no one
Why Is The Fashion Industry So Alluring?
I have a great job! I work with designers who are starting new brands or who have small brands that they are ready to take to the
The Pressure of The Winter Holiday Retail Season
Aah the pressures of the winter holiday retail season! So much business is done at this time of year. Stores eagerly prepare for the season. They plan
4 Tips for Getting The Best Results From Your Pattern Maker By Boaz David
Knowing what to provide and how to direct your pattern maker is crucial to how well can they execute your vision. Whether you are a veteran or
Make Sure Your Fashion Brand Is Awesome!
Make sure your fashion brand is awesome if you want to create a great business. Mediocre or even just ok doesn’t cut it anymore. It used to be
What is a ‘brand experience’?
What is a ‘brand experience’? A brand experience is a brand’s action perceived by a person. Every interaction between an individual and a tangible or intangible brand artifact
Using Social Media To Marketing Your Fashion Business
Using social media to market your fashion business is very effective. However how should you use social media? Using it just for the sake of using it
What Is The Difference Between Marketing And Sales?
The difference between marketing and sales is: marketing is everything that you do to reach and persuade prospects and the sales process is everything that you do to
Ready, Fire, Aim And The Fashion Entrepreneur
“Ready, Fire, Aim” is the title of a book by Michael Masterson. Traditionally the term is ready, aim, fire. Ready was where you prepared, aim is where
