Are you planning your business? Or are you reactive to what comes up? It is normal to be somewhat reactive to things that occur on a daily
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Cyber Monday Is Better Then Black Friday
Cyber Monday is better than Black Friday…at least that is what my 23 year old daughter told me. The three reasons she gave is…1. No lines…2. You don’t
The Pressure of The Winter Holiday Retail Season
Aah the pressures of the winter holiday retail season! So much business is done at this time of year. Stores eagerly prepare for the season. They plan
What is a ‘brand experience’?
What is a ‘brand experience’? A brand experience is a brand’s action perceived by a person. Every interaction between an individual and a tangible or intangible brand artifact
Using Social Media To Marketing Your Fashion Business
Using social media to market your fashion business is very effective. However how should you use social media? Using it just for the sake of using it
What Is The Difference Between Marketing And Sales?
The difference between marketing and sales is: marketing is everything that you do to reach and persuade prospects and the sales process is everything that you do to
Attention Fashion Entreprenuers: Sales Is Your Most Important Activity
Recently a client told me they didn’t have the manpower for sales. Yikes! They really thought that. What they missed is that sales is their most important activity.
5 Great Business Books You Should Read
Each morning I spend 30 minutes reading books that teach me how to grow both in my business and personally. I find it brings me inspiration but
The Importance Of Good Quality Fashion Photography
New fashion brand owners work very hard on their product. They spends months designing and redesigning their collections, searching for the right fabrics and trims and doing several
“Insider Secrets To Creating Sales For Your Fashion Brand”
Announcing New 6 Week Group Coaching Program Selling is one of the most important skills an Entrepreneur will ever develop. Even though selling is a critical skill most
