The fashion industry has several iconic designers that are seen as prime examples of successful high-end fashion brands, and Ralph Lauren is one of those successes. Ralph Lauren,
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Creating A Modern Luxury Brand Experience
A friend and I were speaking today. She was telling me about a new company she discovered called Shinola Detroit. They started by opening a watch factory
Weatherproofing Your Fashion Business
“More Than 5,900 Daily Records Broken as Pre-Christmas Warm Wave Engulfs East, Midwest, South,” was one of the headlines on the weather.com site today. In fact it
Are You Planning Your Business?
Are you planning your business? Or are you reactive to what comes up? It is normal to be somewhat reactive to things that occur on a daily
Cyber Monday Is Better Then Black Friday
Cyber Monday is better than Black Friday…at least that is what my 23 year old daughter told me. The three reasons she gave is…1. No lines…2. You don’t
The Pressure of The Winter Holiday Retail Season
Aah the pressures of the winter holiday retail season! So much business is done at this time of year. Stores eagerly prepare for the season. They plan
What is a ‘brand experience’?
What is a ‘brand experience’? A brand experience is a brand’s action perceived by a person. Every interaction between an individual and a tangible or intangible brand artifact
Using Social Media To Marketing Your Fashion Business
Using social media to market your fashion business is very effective. However how should you use social media? Using it just for the sake of using it
What Is The Difference Between Marketing And Sales?
The difference between marketing and sales is: marketing is everything that you do to reach and persuade prospects and the sales process is everything that you do to
Attention Fashion Entreprenuers: Sales Is Your Most Important Activity
Recently a client told me they didn’t have the manpower for sales. Yikes! They really thought that. What they missed is that sales is their most important activity.
