5 Ways To Use PR To Build Your Fashion Brand

These days it is all about branding.  Branding, according to Entrepreneur Magazine, is a marketing strategy that involves creating a differentiated name and image — often using a

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A Bad Photo Can Kill Sales On Your Website!

I have worked with many catalogs and on line companies.  From Neiman Marcus to Spiegel’s, and I know from experience that a bad photo can kill sales on

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The Importance Of Good Quality Fashion Photography

New fashion brand owners work very hard on their product.  They spends months designing and redesigning their collections, searching for the right fabrics and trims and doing several

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