Why is this the perfect time to build a direct to consumer business? The Pandemic has changed the world. From the way we socialize to how we do business. Many fashion companies have suffered through these times. But some have seen the opportunities in the challenge and have managed to grow their businesses.
When the quarantine started and the stores closed I suggested to my client that he become aggressive in promoting his product online. He followed my advice and in 5 months he has had an 800% increase. That is amazing!
No matter the problem there is always a way to take advantage of it to do things better. That is why I believe that now is the perfect time to build a direct to consumer business as a solution to this crises.
There are many advantages to selling direct. The following are what I see.
Maria Pesin knows fashion, especially the business side of the fashion industry. Do you know how Manolo Blahnik got his start in the industry? How he leveraged a paltry 3 grand into one of the world’s most famous luxury brands? While she doesn’t take credit for Manolo’s success, Maria has walked a similar path on numerous occasions. The world of fashion is not silicon valley, and it has nothing to do with Madison Avenue marketing. In this industry there is ALWAYS room for something new and exciting, but you have to have your ducks in a row. If that’s what you need, believe me, Maria is the General Patton of fashion ducks!
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