You Screwed Up. Now What?

You saw the news everywhere. While announcing the best picture Oscar award at this past Sunday’s event, there was a mix-up of cards and presenters Faye Dunaway and

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Should your Fashion Business Go “Seasonless”?

My goodness, is spring already here? Wasn’t it snowing a couple of days ago? The weather is so strange. It seems winter is later and spring is earlier

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How Much Margin Should Your New Fashion Brand Include?

It’s a recurring question. When I sit down with a lot of new companies, this issue comes up quite a bit. The challenge new brands have is they

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Should You Pay to Send Traffic to Your Website?

OK. It’s true. There’s just no question about it. Creating a website without traffic is like putting a neon sign in the deepest depths of Lake Michigan. At

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Why Fashion Businesses Are Drowning in the Facebook QuickSand

You’re posting regularly. You’re running “like ads” to grow your audience. You’re advertising your online store. And it’s just not producing. Sound familiar? This is the Facebook quicksand

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Is Your Website Stuck in Traffic?

Over the last several weeks I’ve spoken with four new clients, and they all seem to have the same nagging ache: converting online traffic into sales. For some

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Is Fashion Customization Here To Stay?

Customization, or made to order apparel and accessories, is a growing segment of the fashion industry. In an effort to be more consumer centric, brands are finding that

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