Yesterday my son (who’s been investing in stocks since he was 14 years old) and I discussed the future of Macys. A stock he owned. He asked me
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- Author: Maria Pesin
Creativity on Demand
According to Donatella Versace, “fashion is about dreaming and making other people dream.” Ok it is a new season and you have to design your collection. Except you
3 Stockbrokers walk into a bar…
Once upon a time I was married to a stock broker. I know it sounds like the beginning of a bad joke, but it’s true! One thing he
You Screwed Up. Now What?
You saw the news everywhere. While announcing the best picture Oscar award at this past Sunday’s event, there was a mix-up of cards and presenters Faye Dunaway and
Should your Fashion Business Go “Seasonless”?
My goodness, is spring already here? Wasn’t it snowing a couple of days ago? The weather is so strange. It seems winter is later and spring is earlier
How Much Margin Should Your New Fashion Brand Include?
It’s a recurring question. When I sit down with a lot of new companies, this issue comes up quite a bit. The challenge new brands have is they
Should You Pay to Send Traffic to Your Website?
OK. It’s true. There’s just no question about it. Creating a website without traffic is like putting a neon sign in the deepest depths of Lake Michigan. At
Why Fashion Businesses Are Drowning in the Facebook QuickSand
You’re posting regularly. You’re running “like ads” to grow your audience. You’re advertising your online store. And it’s just not producing. Sound familiar? This is the Facebook quicksand
Is Your Website Stuck in Traffic?
Over the last several weeks I’ve spoken with four new clients, and they all seem to have the same nagging ache: converting online traffic into sales. For some
Is Fashion Customization Here To Stay?
Customization, or made to order apparel and accessories, is a growing segment of the fashion industry. In an effort to be more consumer centric, brands are finding that
