Fashion Business Blog

My Fashion Marketing Super Power!

Yesterday I was at a sales meeting for one of my clients. The sales rep and I discussed increasing sales for this brand. The

As ambitious people we are always looking to achieve more. Getting more done in a day definitely helps with that. The following are

Recently I was asked by a potential client how long would it take a marketing strategy to create buzz for their fashion collection.

Running a tight ship in your business is paramount to being successful. The devil is in the details. By letting the details fall by

Establishing your retail pricing effectively is a key part of the retail success of you collection. So how do you decide what the

What do I mean when I say, concentrating on high value activities? Entrepreneurs have some bad habits. They know that they have to

Is it important to build your email list? Well, yeah! Why do you think all the online retailers have a sign-in box asking for

A brand is not just a website, business card, logo, or tag line. It is the sum of your customers experience. So do

Cash flow is a big concern for fashion businesses. The industry operates on a seasonal basis and all costs need to be paid before

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