As a fashion entrepreneur, it’s easy to get caught up in the excitement of building your dream brand. At first, you’re the visionary—wearing many hats and juggling tasks
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Behind the Seams: The Branding Moves That Turned GANNI into a Cult Favorite
There’s something magnetic about cult fashion brands. They don’t just sell clothes—they sell identity, aspiration, and an insider’s badge of cool. And no brand has nailed this formula
Why Some Fashion Brands Go Viral—and Yours Doesn’t (Yet)
In today’s digital world, going viral can feel like striking gold. One great post, one big influencer collab, or one compelling story, and suddenly—boom! You’re flooded with orders,
How Collaborations Can Skyrocket Your Fashion Business
How Collaborations Can Skyrocket Your Fashion Business In the competitive world of fashion, standing out isn’t just about having great designs—it’s about strategic partnershipsthat expand your reach, enhance your
Need Money for Your Fashion Brand? Here Are 5 Smart Funding Options
Starting a fashion brand requires capital, and choosing the right funding source can determine the pace and success of your business. While there are many ways to fund
How to Get Your Fashion Line into Boutiques & Department Stores
Breaking into the retail space is one of the biggest milestones for a fashion brand. Whether you dream of seeing your collection in high-end boutiques or displayed prominently
Mastering the CEO Mindset: How to Think Like a Business Owner, Not Just a Designer
When you started your fashion business, it was probably driven by passion. You love creating, sketching, and bringing beautiful designs to life. But if you want long-term success,
Fashion Business Growth Starts Here: Get Your Free Custom Market Research Report
At Vibe Consulting, we are committed to empowering fashion entrepreneurs with the tools and insights necessary to thrive in the competitive fashion industry. In line with this commitment,
Common Mistakes New Fashion Brands Make (and How to Avoid Them)
Starting a fashion brand is an exhilarating journey. It’s a chance to bring your creative vision to life, make a statement in the industry, and build a community
A Day in the Life of a Fashion Brand Founder
Launching and running a fashion brand is a thrilling, challenging, and deeply rewarding experience. Each day brings its own set of opportunities and hurdles, requiring creativity, strategy, and
