For the last few weeks I have been revamping my fashion consulting business website. I was not very happy with it before as the website’s performance was
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Creating A Modern Luxury Brand Experience
A friend and I were speaking today. She was telling me about a new company she discovered called Shinola Detroit. They started by opening a watch factory
Why Is The Fashion Industry So Alluring?
I have a great job! I work with designers who are starting new brands or who have small brands that they are ready to take to the
Make Sure Your Fashion Brand Is Awesome!
Make sure your fashion brand is awesome if you want to create a great business. Mediocre or even just ok doesn’t cut it anymore. It used to be
What is a ‘brand experience’?
What is a ‘brand experience’? A brand experience is a brand’s action perceived by a person. Every interaction between an individual and a tangible or intangible brand artifact
Why Telling Your Story Is Important For Your Fashion Business
I was at a trade show one day shopping for product to sell in my shoe and accessory store. Passing by a booth I saw belts that looked
