Many emerging designers contact me after a couple of years into their businesses. They start their businesses and then realize there is a lot they don’t know and
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How To Move Beyond Chaos in Your Fashion Business
I spoke with a new client today. She was feeling very overwhelmed by all she knew she had to do to start and run her business. Part of
The Critical Role That Branding Plays In Your Fashion Business
According to Entrepreneur.com the definition of branding is, “The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products .
Pop Into a Pop-Up Shop
A pop-up shop is exactly what it sounds like. It’s a store that “pops up” for a short period of time before closing down. In this industry, we
Why do new fashion businesses fail?
I have read that the number one reason new businesses fail is lack of money. I believe this is true. But there is more to the story than
How Long Will It Be Before My Fashion Startup is Profitable
Lets see, let me get my crystal ball…uh…the spirits aren’t sure. Even they don’t know when a fashion business will start making money. Let’s face it, the answer
Why a New Fashion Company Urgently Needs a Business Plan
There is so much that goes into starting a business. Most new entrepreneurs don’t know what it entails. They don’t even know what their first steps should be.
Should You Start A Fashion Brand If You Have No Experience?
I am of the belief that no you shouldn’t. This industry is difficult to make money in for even the most knowledgeable person, it is almost impossible for
The 5 Challenges A Fashion Entrepreneur Faces
Let’s face it, running your own business is tough. It is especially tough in the Fashion Industry. Business is stagnant and stores are closing. Yet, no one is
Everyone Loves A Good Makeover
Today I was reading about a homeless man who received a free makeover from a hair and grooming salon. They offered him a new look as well as