When should a new fashion brand start a PR campaign? This is a question that comes up with a lot of my start up clients. While there
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Are Your Customers Fed Up With Bland, Boring Department Store Assortments?
Are your customers fed up with bland, boring department store assortments? During the first quarter, spending at the nation’s clothing and clothing accessories stores grew 2.7% on
Is Your Website Too Confusing!
Is Your Website Too Confusing! Can someone come to your site and know exactly who you are and what your product is? Do they know where to look?
What Can We Learn From Moncler?
What Can We Learn From Moncler? We know that the fashion industry is very competitive. We also know that business in general is tough because we read the
Is Private Label a Good Way to Grow a Fashion Business
Private label is when you produce product for a retailer or another brand under their name rather than your own brand name. Usually the margins on this business
5 Tips For How To Have An Awesome Trunk Show
I like to write about things my fashion entrepreneurs ask about. This week I was asked about how to have an awesome trunk show. Typically a
What Is A Fashion Entrepreneurs 2 Most Important Commodities?
What is a fashion entrepreneurs 2 most important commodities? Time and Money! When you have your own business you want to do everything you can to
It Is Vital To Save Money For a Rainy Day
It is vital to save money for a rainy day…especially in the fashion business. There are so many peaks and valleys in our industry. The very nature of
A Bad Photo Can Kill Sales On Your Website!
I have worked with many catalogs and on line companies. From Neiman Marcus to Spiegel’s, and I know from experience that a bad photo can kill sales on
Why Too Many Product Categories Can Kill a New Brand
From my experience too many product categories can kill a new brand. I work with many start up fashion brands. One of the questions they always ask is:
