What is crowdfunding? The Internet is a place of infinite possibility. It’s a place of connecting with others on social media, e-commerce sites, and more recently crowdfunding sites.
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Starting a Fashion Brand: First Things First
The Fashion Industry is filled with opportunity and promise. While breaking into the Fashion Industry can seem intimidating, it can be both personally and financially rewarding. However, there
Trendsetters: Trade Show Season
Trade shows are an efficient way for industry professionals to come together whether they are showing a product or purchasing a product. They are held worldwide in cities
NYFW 2019: Ford in Charge
It’s officially the first week of September, so you know what that means: Fashion Week! As New York Fashion Week (NYFW) is quickly approaching, there are many changes
Ever Feel Discouraged?
Sometimes it’s hard not to get discouraged. Deliveries are delayed, samples come in wrong, stores are late making payment. Believe me, I know that sometimes things happen in
Bootstrapping Your Fashion Business
What does bootstrapping your fashion business mean? Bootstrapping is the act of starting a business with no money — or, at least, very little money. It certainly
For All You Fashion Entrepreneurs Watch This Interview!
If you are a Fashion Entrepreneur you must watch this interview with myself and Ben Gothard of Project Egg. Whether you are a newbie just starting your business
Why Telling Your Story Is Important For Your Fashion Business
Telling your story is important for your fashion business. Once I was at a trade show one day shopping for product to sell in my shoe and accessory
Sweet Spots – How to Decide The Price Level of Your Fashion Line and Succeed
How will you decide the price level of your fashion line? This is a major question to answer when you first start your fashion line. It is the
10 Ways To Build Brand Loyalty With Your Store Buyers
You must build brand loyalty with your store buyers. This should be paramount to your marketing strategy. It is much easier to keep a customer that you already have
