These days it is all about branding. Branding, according to Entrepreneur Magazine, is a marketing strategy that involves creating a differentiated name and image — often using a
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The Fashion Industry Is Not For The Faint Hearted
The fashion industry is not for the faint hearted. Let’s face it. It is a tough business. Stores are having a hard time being profitable. Collections are struggling
4 Direct To Consumer Business Models For Fashion Brands
I love the direct to consumer model. I suggest it to almost all my clients. The control you have over your presentation is a great reason. The
Create Raving Fans For Your Fashion Brand
As a brand owner you should always seek to create raving fans for your fashion brand. A raving fan is someone who is so devoted to your company
Why You Should Sell Your Fashion Line From Your Website
There are many reasons why you should sell your fashion line from your website. Let’s face it on line sales continue to grow at a significant rate.
Should You Be Your Own Fashion Brands Ambassador?
Should You Be Your Own Fashion Brands Ambassador? In retail, there is the belief that buyers and higher-ups should work on the floor at least once a
There Is Power In Focus For Fashion Entrepreneurs
There is power in focus for fashion entrepreneurs because a lack of focus leads to scattered resources. Focus involves the ability to pay attention to things that will
When Should a New Fashion Brand Start a PR Campaign?
When should a new fashion brand start a PR campaign? This is a question that comes up with a lot of my start up clients. While there
Are Your Customers Fed Up With Bland, Boring Department Store Assortments?
Are your customers fed up with bland, boring department store assortments? During the first quarter, spending at the nation’s clothing and clothing accessories stores grew 2.7% on
Is Your Website Too Confusing!
Is Your Website Too Confusing! Can someone come to your site and know exactly who you are and what your product is? Do they know where to look?
