Make sure your fashion brand is awesome if you want to create a great business. Mediocre or even just ok doesn’t cut it anymore. It used to be
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What is a ‘brand experience’?
What is a ‘brand experience’? A brand experience is a brand’s action perceived by a person. Every interaction between an individual and a tangible or intangible brand artifact
Using Social Media To Marketing Your Fashion Business
Using social media to market your fashion business is very effective. However how should you use social media? Using it just for the sake of using it
What Is The Difference Between Marketing And Sales?
The difference between marketing and sales is: marketing is everything that you do to reach and persuade prospects and the sales process is everything that you do to
Trend Services And The Design Process
Designers are working hard on their fall collections. But before they start designing the first step is researching in order to come up with inspiration for their line.
Ready, Fire, Aim And The Fashion Entrepreneur
“Ready, Fire, Aim” is the title of a book by Michael Masterson. Traditionally the term is ready, aim, fire. Ready was where you prepared, aim is where
Success Begins With A State of Mind
Success begins with a state of mind, so if you want to be successful start thinking of yourself as successful. The fashion industry is tough to break into
Attention Fashion Entreprenuers: Sales Is Your Most Important Activity
Recently a client told me they didn’t have the manpower for sales. Yikes! They really thought that. What they missed is that sales is their most important activity.
20 Quotes On Business Success
I love quotes and I love collecting them. They inspire me. The following are 20 quotes on business success. You were born to win, but to be a
10 Quotes On Productivity
Productivity is the goal of all entrepreneurs. We must be careful not to confuse activity with productivity. Here are 10 great quotes on productivity. The way to get
