Let’s start with a confession. I don’t know how people shop on their smart phones. How can they see anything on those little screens? I have a big
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Amazon Go and the Danger of Turkish Delights
My new favorite company is Amazon. And it’s not necessarily because I buy a lot from them (which I do), but because they are brilliant. They remind me
Is Your Sales Team Up to Snuff?
Let me start with a truth that needs to be said: Sales is a really tough job. Most people think they aren’t suited for it. They believe you
That’s Your Fashion Website? Really?
This weekend I was at the Palisades Mall in Rockland County, NY. It’s one of the largest malls in the US, so you’d think they get lots of
Fashion Entreprenuers and The Bright Shiny Penny Syndrome
How are you feeling? Be careful – there’s a nasty bug going around. One of the biggest issues I see new clients suffering from is what I call
My Secret Recipe for a Successful & Affordable Fashion Photo Shoot
It’s tempting. When trying to keep expenses down it is all too easy to skimp on photography. A cheap model, an inexpensive photographer, no hair and makeup person.
Why Branding Is So Crucial For A Fashion Brand
We live in an era where branding is incredibly crucial to the success of your fashion brand. It is no longer just a business buzzword. It has become
Why Sales Reps Don’t Want To Talk With You When You’re A New Fashion Brand
Being new is fun! It also sucks. You are trying to find your own unique way, but sometimes it feels like no one takes you seriously. Especially independent
5 Ways To Use PR To Build Your Fashion Brand
These days it is all about branding. Branding, according to Entrepreneur Magazine, is a marketing strategy that involves creating a differentiated name and image — often using a
4 Direct To Consumer Business Models For Fashion Brands
I love the direct to consumer model. I suggest it to almost all my clients. The control you have over your presentation is a great reason. The
