I keep hearing people in our industry say that retail is on its demise, but that’s because companies don’t know how to do it anymore. It’s time to
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5 Ways To Increase Your Fashion Business Sales?
Fashion entrepreneurs have one thing in common. They always seek to grow their businesses. They see themselves as a major brand and rightfully so. While they may not
Are You Creating An Outstanding Brand Experience?
What is a brand experience? A brand experience is conceptualized as the sensations, emotions, perception, and behavioral responses evoked by brand related activities Marketing is all about delivering the
The 5 Challenges A Fashion Entrepreneur Faces
Let’s face it, running your own business is tough. It is especially tough in the Fashion Industry. Business is stagnant and stores are closing. Yet, no one is
What Is Your Fashion Brands Unique Selling Proposition?
Do you know what your unique selling proposition is or as some people call it your USP? Your USP is what makes your business different from your competition.
Finally A Fashion Industry That Embraces Inclusiveness
Black, White, Brown, Red, Petite, Tall, Skinny, Plus sized, Freckles, Disabled, Elderly, Transgender, Gay, Queer, Lesbian, and the list keeps on growing… The difference among people is
When people see your product do they know it’s you?
What makes your brand uniquely you? Do you have a point of view that is recognizable? When you look at Chanel apparel, even without a label inside you
5 Things an Entrepreneur Should Know Before Starting A Fashion Brand
Starting a fashion brand is exciting. But, it can also be quite daunting. As Sophia Amoruso founder of Nasty Gal once said, “It takes a lot more than
The dark and gloomy future of retail that doesn’t have to be.
Yesterday my son (who’s been investing in stocks since he was 14 years old) and I discussed the future of Macys. A stock he owned. He asked me
Creativity on Demand
According to Donatella Versace, “fashion is about dreaming and making other people dream.” Ok it is a new season and you have to design your collection. Except you
