These days a look book is crucial for a fashion brand. It has become the essential communication tool for marketing your company. If you don’t know
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How Well Do You Know Your Market?
How well do you know your market? This is an important question. Unfortunately some Entrepreneurs aren’t even sure what the market is for their product. The term “your
Finally A Fashion Industry That Embraces Inclusiveness
Black, White, Brown, Red, Petite, Tall, Skinny, Plus sized, Freckles, Disabled, Elderly, Transgender, Gay, Queer, Lesbian, and the list keeps on growing… The difference among people is
5 Things an Entrepreneur Should Know Before Starting A Fashion Brand
Starting a fashion brand is exciting. But, it can also be quite daunting. As Sophia Amoruso founder of Nasty Gal once said, “It takes a lot more than
The dark and gloomy future of retail that doesn’t have to be.
Yesterday my son (who’s been investing in stocks since he was 14 years old) and I discussed the future of Macys. A stock he owned. He asked me
3 Stockbrokers walk into a bar…
Once upon a time I was married to a stock broker. I know it sounds like the beginning of a bad joke, but it’s true! One thing he
You Screwed Up. Now What?
You saw the news everywhere. While announcing the best picture Oscar award at this past Sunday’s event, there was a mix-up of cards and presenters Faye Dunaway and
Should your Fashion Business Go “Seasonless”?
My goodness, is spring already here? Wasn’t it snowing a couple of days ago? The weather is so strange. It seems winter is later and spring is earlier
Is Your Website Stuck in Traffic?
Over the last several weeks I’ve spoken with four new clients, and they all seem to have the same nagging ache: converting online traffic into sales. For some
Is Fashion Customization Here To Stay?
Customization, or made to order apparel and accessories, is a growing segment of the fashion industry. In an effort to be more consumer centric, brands are finding that
