Profit does not equal cash flow. Reading your profit and loss statement (P&L) will not give you a handle on your cash flow. Knowing whether you
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Fashion Marketing and Promotion
Promotion is what you think of when you hear the words Fashion Marketing. There are so many ways to get your story out these days with the advent
Fashion Marketing and Product Development
How does marketing effect product development? According to Phillip Kotler, Author and Professor of International Marketing; “Marketers influence demand by making the product appropriate, attractive, affordable, and easily
Why Create A Meaningful Brand?
What is a meaningful brand? Quite simply it is a brand that has significance. It’s one thing to have a brand name that people are able to
3 Advantages To Selling Your Brand Direct To Customers.
Why do many of the most successful brands have their own stores and online presence? Brands such as Michael Kors, Ralph Lauren, and Coach sell in almost
