How The Weather is Changing The Fashion Industry

Has spring arrived early?  Well, it looks like it has.  Winter started late and seems to be ending early.  Yesterdays high temperature in NY was  77 degrees while

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5 Tips for Persuading Fashion Boutiques to Carry Your Line

  Yes, the world of e-commerce is getting stronger every day. But if you make a fashion line you still need to sell traditional brick-and-mortar stores to boost

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Sales – It Takes Time

  Sales – It takes time.  I repeat the title because it is an important fact of life.  I have run companies in the fashion industry for 25

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Happy New Year 2016!

  I so love New Years!  It is a time for new beginnings, new plans, and goals.  A time when all things seem possible and I can start

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Why A Business Needs Goals

  I have had many clients who start new businesses.  I also have clients who already have businesses.  When I have my very first conversation with them I

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Weatherproofing Your Fashion Business

  “More Than 5,900 Daily Records Broken as Pre-Christmas Warm Wave Engulfs East, Midwest, South,” was one of the headlines on the weather.com site today. In fact it

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Cyber Monday Is Better Then Black Friday

Cyber Monday is better than Black Friday…at least that is what my 23 year old daughter told me.  The three reasons she gave is…1. No lines…2. You don’t

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The Pressure of The Winter Holiday Retail Season

  Aah the pressures of the winter holiday retail season!  So much business is done at this time of year.  Stores eagerly prepare for the season.  They plan

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Make Sure Your Fashion Brand Is Awesome!

Make sure your fashion brand is awesome if you want to create a great business.  Mediocre or even just ok doesn’t cut it anymore.  It used to be

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Ready, Fire, Aim And The Fashion Entrepreneur

  “Ready, Fire, Aim” is the title of a book by Michael Masterson.  Traditionally the term is ready, aim, fire.  Ready was where you prepared, aim is where

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