Why A Business Needs Goals

  I have had many clients who start new businesses.  I also have clients who already have businesses.  When I have my very first conversation with them I

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Weatherproofing Your Fashion Business

  “More Than 5,900 Daily Records Broken as Pre-Christmas Warm Wave Engulfs East, Midwest, South,” was one of the headlines on the weather.com site today. In fact it

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Having Vibrant Health Contributes To a Successful Business

  For those of you who read my blog, you know I am a huge reader.  Not just novels, but, biographies, business and finance books, self development,  history,

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The Art of The Hustle

I am reading the book “The School of Greatness”  by Lewis Howes.  This is a great book!  It is up there with the top personal development books of

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The Pressure of The Winter Holiday Retail Season

  Aah the pressures of the winter holiday retail season!  So much business is done at this time of year.  Stores eagerly prepare for the season.  They plan

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Make Sure Your Fashion Brand Is Awesome!

Make sure your fashion brand is awesome if you want to create a great business.  Mediocre or even just ok doesn’t cut it anymore.  It used to be

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What Is The Difference Between Marketing And Sales?

The difference between marketing and sales is: marketing is everything that you do to reach and persuade prospects and the sales process is everything that you do to

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Success Begins With A State of Mind

Success begins with a state of mind,  so if you want to be successful start thinking of yourself as successful.  The fashion industry is tough to break into

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Attention Fashion Entreprenuers: Sales Is Your Most Important Activity

Recently a client told me they didn’t have the manpower for sales.  Yikes!  They really thought that.  What they missed is that sales is their most important activity.

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Are Trade Shows Worth Doing?

Depending on who you speak to trade shows are more important than ever or not relevant at all with many opinions in between.  If you don’t show are

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