From my experience too many product categories can kill a new brand. I work with many start up fashion brands. One of the questions they always ask is:
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Are You Worried About Sales?
Are You Worried About Sales? When asked most fashion entrepreneurs say their number one concern is booking enough sales. However, many are so scared by it that they
Is it Necessary to Have a fashion Degree in Order to Have a Successful Fashion Brand? By Boaz David
IS IT NECESSARY TO HAVE A FASHION DEGREE IN ORDER TO HAVE A SUCCESSFUL FASHION BRAND? We often get asked if a fashion design degree is necessary
Do Designers Dictate Fashion
Do designers dictate fashion? Nobody really dictates fashion. I think a lot of people believe that designers have a kind of sixth sense about clothing and pull
4 Tips for Getting The Best Results From Your Pattern Maker By Boaz David
Knowing what to provide and how to direct your pattern maker is crucial to how well can they execute your vision. Whether you are a veteran or
What Is The Difference Between Marketing And Sales?
The difference between marketing and sales is: marketing is everything that you do to reach and persuade prospects and the sales process is everything that you do to
Are You Focused On What Is Most Important?
Are you focused on what is most important? Or do you spend your days being pulled in by whatever comes up? “The key is not to prioritize
Are Trade Shows Worth Doing?
Depending on who you speak to trade shows are more important than ever or not relevant at all with many opinions in between. If you don’t show are
Announcing DG Expo Fabric& Trim Show Featuring Suppliers With Low Minimums
DG Expo Dallas / New York / Miami / San Francisco New York City – August 4 & 5, 2015 more info & register Miami – September 9
The Pursuit of Excellence In Your Fashion Business
Perfectionists strive for impossible goals. Pursuers of excellence enjoy meeting high standards that are within reach. Should we strive for excellence in our businesses? Of course but with