It’s tempting. When trying to keep expenses down it is all too easy to skimp on photography. A cheap model, an inexpensive photographer, no hair and makeup person.
- Home
- |
- Category: Vibe Consulting
Why a Lonely Website is Inexcusable For a Fashion Brand
When the internet first came out you could pretty pretty much sit on your hands, and people would find you. But that’s not the case anymore. Nowadays, there
How Consistently Should I Be Releasing New Products?
There’s nothing like good old reality to teach you important lessons. That’s why I like to write about things that come up with my clients. Lately two separate
Why Branding Is So Crucial For A Fashion Brand
We live in an era where branding is incredibly crucial to the success of your fashion brand. It is no longer just a business buzzword. It has become
The Fashion Industry Is Not For The Faint Hearted
The fashion industry is not for the faint hearted. Let’s face it. It is a tough business. Stores are having a hard time being profitable. Collections are struggling
Fashion Industry Profit Margins for Newbies – Don’t Get This Wrong!
Fashion industry profit margins for newbies! Since the question of how to figure out margins comes up a lot with my clients I thought I
4 Direct To Consumer Business Models For Fashion Brands
I love the direct to consumer model. I suggest it to almost all my clients. The control you have over your presentation is a great reason. The
Create Raving Fans For Your Fashion Brand
As a brand owner you should always seek to create raving fans for your fashion brand. A raving fan is someone who is so devoted to your company
There Is Power In Focus For Fashion Entrepreneurs
There is power in focus for fashion entrepreneurs because a lack of focus leads to scattered resources. Focus involves the ability to pay attention to things that will
When Should a New Fashion Brand Start a PR Campaign?
When should a new fashion brand start a PR campaign? This is a question that comes up with a lot of my start up clients. While there
