Fashion Forward: 20 Tips for Starting a Successful Fashion Business

Starting a fashion business can be thrilling, like finding the perfect pair of shoes in your size on sale. But it’s important to remember that there’s more to

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Proven Strategies to Drive Sales for Your Fashion Brand

So, you’ve got a fashion brand and you want to make some serious sales? Well, my dear entrepreneur, you’ve come to the right place. Buckle up and get

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Why Blend In When You Can Stand Out? Crafting a Unique Selling Proposition.

Are you tired of being just another voice in the crowd? Do you feel like your brand is getting lost in the sea of competitors? Well, it’s time

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10 Tips for Attracting the Right Customer to Your Fashion Brand

As a fashion brand, attracting the right customer is crucial to the success of your business. You want to ensure that your brand message, values and aesthetics are

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Partnering with Influencers to Create a Stronger Fashion Brand Identity

Fashion is all about staying ahead of the curve and making a statement. But how do you get your brand to stand out in a sea of LBDs

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How To Organize Your Fashion Business For Success

Organizing your fashion business is key for success. As a consultant in the fashion industry I work with many start ups and small businesses to help them launch

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5 Habits of Highly Successful Fashion Entrepreneurs

Being an entrepreneur and running your own business is very challenging. It is easy to get bogged down in the minutiae of managing things. You spend whole days

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What The Heck Is an NFT and How Can I Use It In My Fashion Business?

An NFT is a Non-fungible Token. How’s that for an explanation that doesn’t explain anything? What is a non-fungible token? According to Investopedia: “Non-fungible tokens (NFTs) are cryptographic

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Starting a Fashion Business In 2022 – The Unvarnished Truth

Recently a fashion entrepreneur came to me and told me she wanted to start a new division for her company. She was struggling with her existing fashion business

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4 Questions You Might Not Think to Ask When Launching Your Fashion Brand

Chances are, if you’re getting ready to launch your fashion brand, you’ve thought of a lot of complicated things. You’ve likely considered how to set up your website,

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