Perfectionists strive for impossible goals. Pursuers of excellence enjoy meeting high standards that are within reach. Should we strive for excellence in our businesses? Of course but with
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- Author: Maria Pesin
10 Traits of a Top Fashion Industry Salesperson
I find that people still believe that being a top salesperson means you need to be cut-throat or at the very least super aggressive. In fact many
How To Find Customers and Increase Sales
Selling is one of the most important skills an Entrepreneur will ever develop. Even though selling is a critical skill most entrepreneurs avoid it like the plague.
How Some Fashion Designers Have Created Buzz
Have you ever noticed how fashion designers use unique ads and promotions to create buzz? You sometimes even think they are a bit odd, but the fashion
Advantages of Having a Niche Fashion Business
I spoke with a client today who was questioning whether it was preferable to go after a niche fashion business or should she have a broader product
5 Ways To Improve Your Online Visual Fashion Merchandising
Online merchandising is about how you present your products, both individually and collectively. It’s also about how you promote products and other offers. Some aspects of merchandising
The 15 Most Influential Style Icons of All Time
Who are the most influential style icons of all time? Or at least modern times. (I think we can eliminate people like Marie Antoinette and Cleopatra).
How An Item Can Drive Your Fashion Business.
There are many cases in history where an iconic item can help launch and build a brand. There is the classic Chanel bag introduced in 1955. A
The Importance of Focus and Building Your Fashion Brand
It’s very exciting to start your own fashion company. Your dream is to be the next Michael Kors or Donna Karan. You envision being a lifestyle brand
Where Does A Fashion Designer Go For Inspiration?
Where does a fashion designer go for inspiration when designing a new collection? There are many places for them to look. Some of the tried and true
