What is a meaningful brand? Quite simply it is a brand that has significance. It’s one thing to have a brand name that people are able to
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- Author: Maria Pesin
3 Advantages To Selling Your Brand Direct To Customers.
Why do many of the most successful brands have their own stores and online presence? Brands such as Michael Kors, Ralph Lauren, and Coach sell in almost
Why Telling Your Story Is Important For Your Fashion Business
I was at a trade show one day shopping for product to sell in my shoe and accessory store. Passing by a booth I saw belts that looked
Making Effective Sales Calls
With the advent of emails many salespeople have given up on calling prospects. Let’s face it, calling is hard. It’s one thing if someone rejects you by not
Sales Management and The Fashion Business
“In a hierarchy every employee tends to rise to his level of incompetence”, Laurence J. Peter from the book “The Peter Principle”. Good salespeople become good sales managers.
How To Grow Your Fashion Business Quickly.
This is going to sound really simplistic but the number one way to grow your business quickly is to spend most of your time on sales. As a
6 Ways To Get Your Collection To Market
You are a new business. You love your product and believe you are bringing something new to the market. The question then becomes “How do I get my
The Fallacy of Multi-Tasking
As a business owner and single mom life is pretty complicated. So in order to get as much accomplished as possible in the shortest amount of time
Changing the Way We Run Our Business
In the “olden days” anyone who wanted to be in the fashion business and had two nickels to rub together could start a company. It didn’t take lots
The 3 Essential Steps Before You Start Your Fashion Brand
Starting your own fashion brand is exciting. You have dreamed of doing it all your life. Everything you have read says follow your passion. Since this is your
