Fashion Business Blog

What Is a Marketing Calendar And Why Is It Important?

A marketing calendar is a tool showing what marketing events, media campaigns and merchandising efforts are planned and for when. Many major fashion

I know, I know, selling is scary. Will the customer like your product? Will you seem too pushy? Will you not push enough?

Hiring the right fashion sales reps can make the difference between success and little to no business booked. Like hiring anyone there is

Using bloggers to promote your brand is a relatively inexpensive way to get your message out. According to Technorati, blogs rank among the top

It’s true not everyone puts together a business plan before they start a business. I have a good friend who is also a very

When I first speak to a new client I find that they don’t always have Google Analytics set up. And if they do

I launched and ran the Jessica Simpson Outerwear line for 6 years. The first year I was in business was the second year

Tis the season to write loads of holiday cards to family, friends and clients, but do you ever wonder why we’re all still sending

Fashion business startups business tip number 11 – Fully develop your brand concept. This one is kind of obvious. Unfortunately it is not always

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