Fashion Business Blog

20 Do’s and Don’ts of Branding Your Fashion Company

A brand is not just a website, business card, logo, or tag line. It is the sum of your customers experience. So do

Cash flow is a big concern for fashion businesses. The industry operates on a seasonal basis and all costs need to be paid before

Successful entrepreneurs have certain traits in common. If you don’t have them, don’t despair. You can always develop them. 5 traits of a successful

A marketing calendar is a tool showing what marketing events, media campaigns and merchandising efforts are planned and for when. Many major fashion

I know, I know, selling is scary. Will the customer like your product? Will you seem too pushy? Will you not push enough?

Hiring the right fashion sales reps can make the difference between success and little to no business booked. Like hiring anyone there is

Using bloggers to promote your brand is a relatively inexpensive way to get your message out. According to Technorati, blogs rank among the top

It’s true not everyone puts together a business plan before they start a business. I have a good friend who is also a very

When I first speak to a new client I find that they don’t always have Google Analytics set up. And if they do

Page [tcb_pagination_current_page] of [tcb_pagination_total_pages]