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Fashion Business Blog

Why A Soft Launch For Your Fashion Brand

  I launched and ran the Jessica Simpson Outerwear line for 6 years.  The first year I was in business was the second year

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Why A Soft Launch For Your Fashion Brand

Never Underestimate the Power of Offline Marketing

Tis the season to write loads of holiday cards to family, friends and clients, but do you ever wonder why we’re all still sending

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Never Underestimate the Power of Offline Marketing

Fashion Business Start Ups-Tip Number 11

Fashion business startups business tip number 11 – Fully develop your brand concept. This one is kind of obvious.  Unfortunately it is not always

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Fashion Business Start Ups-Tip Number 11

Fashion Business Start Ups-Tip Number 10

Fashion Business Start Ups – Tip number 10 – The importance of cash flow. What is ‘Cash Flow’? According to Investopedia.com “Cash flow is the

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Fashion Business Start Ups-Tip Number 10

What To Look For When Hiring a Fashion Industry Salesperson.

  Hiring a great salesperson is hard.  That is because great salespeople are few and far between.  There are many that are adequate, but

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What To Look For When Hiring a Fashion Industry Salesperson.

Fashion Business Start Ups – Tip Number Nine

Fashion business start up — tip number nine, treat your employees like gold. I try to write about things that come up in my

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Fashion Business Start Ups – Tip Number Nine

Improve Your Time Management Skills And Your Business Will Grow

Improving your time management skills will make big improvements  to the growth of your business.  It is the difference in being productive and not.

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Improve Your Time Management Skills And Your Business Will Grow

Fashion Business Start Ups – Tip Number Eight

Tip number eight – Make sure you messaging is consistent across all channels.  Have you ever seen a TV ad and you knew who

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Fashion Business Start Ups – Tip Number Eight

Starting a Clothing Brand? Here’s What To Do.

Starting a clothing brand is not for the fainthearted.  There is much to do especially when you consider that you have no structure to

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Starting a Clothing Brand? Here’s What To Do.

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