One of the biggest issues facing fashion brands today is sales! Or lack there of. Most fashion entrepreneurs are creative but do not
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Start-up Success Through Screen and Store
It’s 2018, and the landscape of the fashion industry is challenging and uncertain. Department stores are struggling to keep themselves afloat, while the growing
The Death Of a Fashion Business And How To Avoid It
Though I have had many successes launching and building multi million dollar businesses, I have had one failure. Sometimes you learn more from your
22 Tips To Start Building A fashion business You Always Wanted
I know that if you are reading this you have always dreamed of having a fashion business. Yet, for some reason you went into
5 Things To Look For When Hiring A Sales Rep
Independent sales reps are business owners just like you. While they do work for you they are not employees but more like partners that
What Keeps You Up At Night (In Your Fashion Business)?
I recently asked my audience what keeps them up at night in their fashion business. The overwhelming answer was sales. They either didn’t have
5 Ways To Increase Traffic To Your Site
One of the big concerns for my clients has been building traffic to their website. Either they are just starting out or do not
5 Steps To Stay Motivated When Things Aren’t Working Out In Your Fashion Business
Let’s face it. Things go wrong. Especially when you are in the beginning stages. But, when things aren’t working out, and you are frustrated
The Rise of Micro Influencers In The Fashion Industry
As a fashion business owner, you’ve might have heard about micro influencers and wonder what they are. Your undoubtably know that reaching out to influencers
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