Sales is the lifeblood of our industry. No order… no income…no business. You work hard to create a fabulous line, your prices are right,
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Fashion Business Blog
What You Need To Know About The Fashion Industry Today
The most important thing you need to know about the fashion industry today is how important branding is. Branding is the practice of creating a
The Danger of Starting Your Fashion Brand Before You Do This First
For those who read my blogs you know I speak to potential clients all the time. Most of my blog ideas come from real
Should I Start a Fashion Business?
“Fashion is a $1.2 trillion global industry, with more than $250 billion spent annually on fashion in the United States, according to industry analysts.
5 Tips You Should Know Before Starting a Fashion Business
Many emerging designers contact me after a couple of years into their businesses. They start their businesses and then realize there is a lot
How To Move Beyond Chaos in Your Fashion Business
I spoke with a new client today. She was feeling very overwhelmed by all she knew she had to do to start and run
6 Things Your Fashion Branding Must Have
Great fashion branding makes your collection more desirable to your audience. People have their go to brands that they like and seek them out
6 BS Facts About Sales Everyone Thinks Are True (At Least Not For The Good Ones)
I am a salesperson, a rather good salesperson as a matter of fact. Unfortunately salespeople get a bad rap. People tend to think poorly
How To Overcome Your Fear of Selling
I work with many designers and business owners who are extremely talented at what they do but have a real fear of selling. Whether
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