There’s something magnetic about cult fashion brands. They don’t just sell clothes—they sell identity, aspiration, and an insider’s badge of cool. And no brand has nailed this formula
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How Collaborations Can Skyrocket Your Fashion Business
How Collaborations Can Skyrocket Your Fashion Business In the competitive world of fashion, standing out isn’t just about having great designs—it’s about strategic partnershipsthat expand your reach, enhance your
How to Use TikTok to Grow Your Fashion Brand in 2025
In the fast-paced world of fashion, staying ahead means embracing the latest marketing trends. One of the most powerful tools at your disposal today? TikTok. With over a billion users
Marketing in Fashion: A Guide for Fashion Entrepreneurs
Introduction to Fashion MarketingImportance of Marketing in the Fashion IndustryIn the dynamic world of fashion, marketing plays a pivotal role in driving brand success and connecting with target
What The Heck Is an NFT and How Can I Use It In My Fashion Business?
An NFT is a Non-fungible Token. How’s that for an explanation that doesn’t explain anything? What is a non-fungible token? According to Investopedia: “Non-fungible tokens (NFTs) are cryptographic
Why Google Analytics Is Important For Your Fashion Business
When I first speak to a new client I find that they don’t always have Google Analytics set up. And if they do they rarely look at
Never Underestimate the Power of Offline Marketing
Tis the season to write loads of holiday cards to family, friends and clients, but do you ever wonder why we’re all still sending messages in such an
Fashion Business Start Ups – Tip Number Eight
Tip number eight – Make sure you messaging is consistent across all channels. Have you ever seen a TV ad and you knew who the company was even
Fashion Business Start Ups – Tip Number Seven
Tip number seven – It’s all in the photograph. As all successful catalog and online fashion business owners know the photo can make or break the sale. You
5 Ways To Increase Traffic To Your Site
One of the big concerns for my clients has been building traffic to their website. Either they are just starting out or do not know where to begin.
