Fashion brands rely on their sales teams to bring in new customers, keep the customers happy and grow their business. When a company doesn’t experience growth then that
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How Well Do You Know Your Market?
How well do you know your market? This is an important question. Unfortunately some Entrepreneurs aren’t even sure what the market is for their product. The term “your
Finally A Fashion Industry That Embraces Inclusiveness
Black, White, Brown, Red, Petite, Tall, Skinny, Plus sized, Freckles, Disabled, Elderly, Transgender, Gay, Queer, Lesbian, and the list keeps on growing… The difference among people is
When people see your product do they know it’s you?
What makes your brand uniquely you? Do you have a point of view that is recognizable? When you look at Chanel apparel, even without a label inside you
5 Things an Entrepreneur Should Know Before Starting A Fashion Brand
Starting a fashion brand is exciting. But, it can also be quite daunting. As Sophia Amoruso founder of Nasty Gal once said, “It takes a lot more than
Creativity on Demand
According to Donatella Versace, “fashion is about dreaming and making other people dream.” Ok it is a new season and you have to design your collection. Except you
3 Stockbrokers walk into a bar…
Once upon a time I was married to a stock broker. I know it sounds like the beginning of a bad joke, but it’s true! One thing he
You Screwed Up. Now What?
You saw the news everywhere. While announcing the best picture Oscar award at this past Sunday’s event, there was a mix-up of cards and presenters Faye Dunaway and
Should your Fashion Business Go “Seasonless”?
My goodness, is spring already here? Wasn’t it snowing a couple of days ago? The weather is so strange. It seems winter is later and spring is earlier
Is Your Website Stuck in Traffic?
Over the last several weeks I’ve spoken with four new clients, and they all seem to have the same nagging ache: converting online traffic into sales. For some
