As a fashionista you have probably noticed that most successful designers have their own style sense and point of view that is unique to them. Their style of
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- Archives: Fashion
What Is Your Fashion Brands Unique Selling Proposition?
Do you know what your unique selling proposition is or as some people call it your USP? Your USP is what makes your business different from your competition.
Everyone Loves A Good Makeover
Today I was reading about a homeless man who received a free makeover from a hair and grooming salon. They offered him a new look as well as
5 Clues Your Sales Team Is Not Up To Snuff
Fashion brands rely on their sales teams to bring in new customers, keep the customers happy and grow their business. When a company doesn’t experience growth then that
How Well Do You Know Your Market?
How well do you know your market? This is an important question. Unfortunately some Entrepreneurs aren’t even sure what the market is for their product. The term “your
Finally A Fashion Industry That Embraces Inclusiveness
Black, White, Brown, Red, Petite, Tall, Skinny, Plus sized, Freckles, Disabled, Elderly, Transgender, Gay, Queer, Lesbian, and the list keeps on growing… The difference among people is
When people see your product do they know it’s you?
What makes your brand uniquely you? Do you have a point of view that is recognizable? When you look at Chanel apparel, even without a label inside you
5 Things an Entrepreneur Should Know Before Starting A Fashion Brand
Starting a fashion brand is exciting. But, it can also be quite daunting. As Sophia Amoruso founder of Nasty Gal once said, “It takes a lot more than
Creativity on Demand
According to Donatella Versace, “fashion is about dreaming and making other people dream.” Ok it is a new season and you have to design your collection. Except you
3 Stockbrokers walk into a bar…
Once upon a time I was married to a stock broker. I know it sounds like the beginning of a bad joke, but it’s true! One thing he
