Attracting the right retailers to stock your fashion brand is a step in scaling your business and expanding your reach, allowing your products to be seen by a
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Why Some Fashion Brands Go Viral—and Yours Doesn’t (Yet)
In today’s digital world, going viral can feel like striking gold. One great post, one big influencer collab, or one compelling story, and suddenly—boom! You’re flooded with orders,
How to Get Your Fashion Line into Boutiques & Department Stores
Breaking into the retail space is one of the biggest milestones for a fashion brand. Whether you dream of seeing your collection in high-end boutiques or displayed prominently
Navigating Fashion Trade Shows: How to Make the Most of Them When Showing Your Collection and Building Your Brand
Fashion trade shows are not only a melting pot of creativity, innovation, and style but also a pivotal moment for designers to showcase their collections and build their
Proven Strategies to Drive Sales for Your Fashion Brand
So, you’ve got a fashion brand and you want to make some serious sales? Well, my dear entrepreneur, you’ve come to the right place. Buckle up and get
10 Critical Mistakes Fashion Designers Make
Being aware of the critical mistakes fashion designers make and avoiding them will raise your chances of being successful in your business. Being a fashion designer is not
Choose The Right Trade Show For Your Fashion Brand.
How should you choose the right trade show for your fashion brand? If you have been thinking of doing trade shows read this article to help you determine
How Much Inventory Should A New Fashion Brand Carry
How much inventory should a new fashion brand carry? Well ideally nothing. However that is not always practical. When I had my first sales manager position and
Should New Fashion Brands Do Trade Shows
Should new fashion brands do trade shows? There is a lot of conversation about whether trade shows are still relevant. We know that traffic is down and
My Fashion Marketing Super Power!
Yesterday I was at a sales meeting for one of my clients. The sales rep and I discussed increasing sales for this brand. The brand sold great stores
