Fashion trade shows are not only a melting pot of creativity, innovation, and style but also a pivotal moment for designers to showcase their collections and build their
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Proven Strategies to Drive Sales for Your Fashion Brand
So, you’ve got a fashion brand and you want to make some serious sales? Well, my dear entrepreneur, you’ve come to the right place. Buckle up and get
10 Critical Mistakes Fashion Designers Make
Being aware of the critical mistakes fashion designers make and avoiding them will raise your chances of being successful in your business. Being a fashion designer is not
Choose The Right Trade Show For Your Fashion Brand.
How should you choose the right trade show for your fashion brand? If you have been thinking of doing trade shows read this article to help you determine
How Much Inventory Should A New Fashion Brand Carry
How much inventory should a new fashion brand carry? Well ideally nothing. However that is not always practical. When I had my first sales manager position and
Should New Fashion Brands Do Trade Shows
Should new fashion brands do trade shows? There is a lot of conversation about whether trade shows are still relevant. We know that traffic is down and
My Fashion Marketing Super Power!
Yesterday I was at a sales meeting for one of my clients. The sales rep and I discussed increasing sales for this brand. The brand sold great stores
How much is too much? How to Establish Your Retail Pricing.
Establishing your retail pricing effectively is a key part of the retail success of you collection. So how do you decide what the suggested retails (MSRP –
What To Look For When Hiring a Fashion Industry Salesperson.
Hiring a great salesperson is hard. That is because great salespeople are few and far between. There are many that are adequate, but great, that is the
How To Get Quality Sales Reps For Your Fashion Business
One of the biggest issues facing fashion brands today is sales! Or lack there of. Most fashion entrepreneurs are creative but do not have the skill set
