Why a Lonely Website is Inexcusable For a Fashion Brand

When the internet first came out you could pretty pretty much sit on your hands, and people would find you. But that’s not the case anymore. Nowadays, there

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Why Sales Reps Don’t Want To Talk With You When You’re A New Fashion Brand

Being new is fun! It also sucks. You are trying to find your own unique way, but sometimes it feels like no one takes you seriously. Especially independent

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4 Direct To Consumer Business Models For Fashion Brands

  I love the direct to consumer model.  I suggest it to almost all my clients.  The control you have over your presentation is a great reason.  The

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Create Raving Fans For Your Fashion Brand

  As a brand owner you should always seek to create raving fans for your fashion brand.  A raving fan is someone who is so devoted to your company

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Why You Should Sell Your Fashion Line From Your Website

  There are many reasons  why you should sell your fashion line from your website.  Let’s face it on line sales continue to grow at a significant rate.

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Are Your Customers Fed Up With Bland, Boring Department Store Assortments?

  Are your customers fed up with bland, boring department store assortments? During the first quarter, spending at the nation’s clothing and clothing accessories stores grew 2.7% on

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Is Your Website Too Confusing!

Is Your Website Too Confusing!  Can someone come to your site and know exactly who you are and what your product is? Do they know where to look?

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What Can We Learn From Moncler?

What Can We Learn From Moncler?  We  know that the fashion industry is very competitive.  We also know that business in general is tough because we read the

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Is Private Label a Good Way to Grow a Fashion Business

  Private label is when you produce product for a retailer or another brand under their name rather than your own brand name.  Usually the margins on this business

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A Bad Photo Can Kill Sales On Your Website!

I have worked with many catalogs and on line companies.  From Neiman Marcus to Spiegel’s, and I know from experience that a bad photo can kill sales on

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