What is a ‘brand experience’? A brand experience is a brand’s action perceived by a person. Every interaction between an individual and a tangible or intangible brand artifact
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What Is The Difference Between Marketing And Sales?
The difference between marketing and sales is: marketing is everything that you do to reach and persuade prospects and the sales process is everything that you do to
The Importance Of Good Quality Fashion Photography
New fashion brand owners work very hard on their product. They spends months designing and redesigning their collections, searching for the right fabrics and trims and doing several
10 Tops Tips For A Successful Fashion Trade Show
I have been to countless fashion trade shows and on both sides of the table. I have observed many companies doing it right. Unfortunately most do not do
Why A Fashion Brand Needs A Good Email List
A fashion brand can have two email lists. One is to reach out to stores they want to sell to and another for their end customers. In
How Some Fashion Designers Have Created Buzz
Have you ever noticed how fashion designers use unique ads and promotions to create buzz? You sometimes even think they are a bit odd, but the fashion
Taking Massive Action To Build Your Fashion Business
Building your fashion business is about taking massive action to market it. It is not just about making a good product because if no one knows about
Fashion Marketing and Promotion
Promotion is what you think of when you hear the words Fashion Marketing. There are so many ways to get your story out these days with the advent
Why Telling Your Story Is Important For Your Fashion Business
I was at a trade show one day shopping for product to sell in my shoe and accessory store. Passing by a booth I saw belts that looked
