Great fashion branding makes your collection more desirable to your audience. People have their go to brands that they like and seek them out when ready to shop.
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How To Overcome Your Fear of Selling
I work with many designers and business owners who are extremely talented at what they do but have a real fear of selling. Whether it is because they
The Critical Role That Branding Plays In Your Fashion Business
According to Entrepreneur.com the definition of branding is, “The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products .
5 Steps To Prepare For a Fashion Trade Show
Moda, Magic, Coterie, Project, so many shows and so expensive to do. There was a time when you just showed up and you could book business. That is
5 Things You Should Do Every Week To Grow Your Fashion Business
Consistent good habits and routines are pure gold in your life. Like working out 3 times a week or drinking 60 ounces of water a day. These habits
Pop Into a Pop-Up Shop
A pop-up shop is exactly what it sounds like. It’s a store that “pops up” for a short period of time before closing down. In this industry, we
Do Companies Really Mean It When They Say They Are Committed to Excellent Service
I really like the success guru Darren Hardy, author of the Compound Effect. Or at least I did. I bought a program of his that I though seemed
BJ Wilson, Can She Rescue Your Retail Business?
BJ Wilson and Company, a professional wardrobe-consulting firm, started up in Fort Worth, Texas, in 1983. The company also offers services in personal styling, special event styling, personal
Decrease Automation, Increase Retail Customer Satisfaction
I keep hearing people in our industry say that retail is on its demise, but that’s because companies don’t know how to do it anymore. It’s time to
3 Steps To Improving Your Fashion Business
No matter how good your fashion business is there is always room for improvement. I myself am always looking for ways to refine my business. Whether it is
