Why Branding Is So Crucial For A Fashion Brand

  We live in an era where branding is incredibly crucial to the success of your fashion brand.  It is no longer  just a business buzzword. It has become

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Why Sales Reps Don’t Want To Talk With You When You’re A New Fashion Brand

Being new is fun! It also sucks. You are trying to find your own unique way, but sometimes it feels like no one takes you seriously. Especially independent

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Macy’s to close another 100 stores; stock jumps

Macy’s to close another 100 stores; stock jumps By Sruthi Ramakrishnan,Reuters.  It is great news that Macys is finaly closing underperforming doors.  This works for Macys bottom line as

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5 Ways To Use PR To Build Your Fashion Brand

These days it is all about branding.  Branding, according to Entrepreneur Magazine, is a marketing strategy that involves creating a differentiated name and image — often using a

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The Fashion Industry Is Not For The Faint Hearted

The fashion industry is not for the faint hearted.  Let’s face it.  It is a tough business.  Stores are having a hard time being profitable.  Collections are struggling

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4 Direct To Consumer Business Models For Fashion Brands

  I love the direct to consumer model.  I suggest it to almost all my clients.  The control you have over your presentation is a great reason.  The

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Create Raving Fans For Your Fashion Brand

  As a brand owner you should always seek to create raving fans for your fashion brand.  A raving fan is someone who is so devoted to your company

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Why You Should Sell Your Fashion Line From Your Website

  There are many reasons  why you should sell your fashion line from your website.  Let’s face it on line sales continue to grow at a significant rate.

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Should You Be Your Own Fashion Brands Ambassador?

  Should You Be Your Own Fashion Brands Ambassador?  In retail, there is the belief that buyers and higher-ups should work on the floor at least once a

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There Is Power In Focus For Fashion Entrepreneurs

  There is power in focus for fashion entrepreneurs because a lack of focus leads to scattered resources.  Focus involves the ability to pay attention to things that will

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