My Secret Recipe for a Successful & Affordable Fashion Photo Shoot

It’s tempting. When trying to keep expenses down it is all too easy to skimp on photography. A cheap model, an inexpensive photographer, no hair and makeup person.

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Why a Lonely Website is Inexcusable For a Fashion Brand

When the internet first came out you could pretty pretty much sit on your hands, and people would find you. But that’s not the case anymore. Nowadays, there

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How Consistently Should I Be Releasing New Products?

There’s nothing like good old reality to teach you important lessons. That’s why I like to write about things that come up with my clients. Lately two separate

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Why Branding Is So Crucial For A Fashion Brand

  We live in an era where branding is incredibly crucial to the success of your fashion brand.  It is no longer  just a business buzzword. It has become

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Why Sales Reps Don’t Want To Talk With You When You’re A New Fashion Brand

Being new is fun! It also sucks. You are trying to find your own unique way, but sometimes it feels like no one takes you seriously. Especially independent

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Macy’s to close another 100 stores; stock jumps

Macy’s to close another 100 stores; stock jumps By Sruthi Ramakrishnan,Reuters.  It is great news that Macys is finaly closing underperforming doors.  This works for Macys bottom line as

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5 Ways To Use PR To Build Your Fashion Brand

These days it is all about branding.  Branding, according to Entrepreneur Magazine, is a marketing strategy that involves creating a differentiated name and image — often using a

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The Fashion Industry Is Not For The Faint Hearted

The fashion industry is not for the faint hearted.  Let’s face it.  It is a tough business.  Stores are having a hard time being profitable.  Collections are struggling

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4 Direct To Consumer Business Models For Fashion Brands

  I love the direct to consumer model.  I suggest it to almost all my clients.  The control you have over your presentation is a great reason.  The

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Create Raving Fans For Your Fashion Brand

  As a brand owner you should always seek to create raving fans for your fashion brand.  A raving fan is someone who is so devoted to your company

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