It’s tempting. When trying to keep expenses down it is all too easy to skimp on photography. A cheap model, an inexpensive photographer, no hair and makeup person.
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It’s tempting. When trying to keep expenses down it is all too easy to skimp on photography. A cheap model, an inexpensive photographer, no hair and makeup person.
When the internet first came out you could pretty pretty much sit on your hands, and people would find you. But that’s not the case anymore. Nowadays, there
There’s nothing like good old reality to teach you important lessons. That’s why I like to write about things that come up with my clients. Lately two separate
We live in an era where branding is incredibly crucial to the success of your fashion brand. It is no longer just a business buzzword. It has become
Being new is fun! It also sucks. You are trying to find your own unique way, but sometimes it feels like no one takes you seriously. Especially independent
Macy’s to close another 100 stores; stock jumps By Sruthi Ramakrishnan,Reuters. It is great news that Macys is finaly closing underperforming doors. This works for Macys bottom line as
These days it is all about branding. Branding, according to Entrepreneur Magazine, is a marketing strategy that involves creating a differentiated name and image — often using a
The fashion industry is not for the faint hearted. Let’s face it. It is a tough business. Stores are having a hard time being profitable. Collections are struggling
I love the direct to consumer model. I suggest it to almost all my clients. The control you have over your presentation is a great reason. The
As a brand owner you should always seek to create raving fans for your fashion brand. A raving fan is someone who is so devoted to your company