Many of life’s failures are people who did not realize how close they were to success when they gave up. – Thomas Edison What do you do
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Why Selling to Department Stores Might be Fatal for Your Fashion Brand
Are you ready to sell your fashion brand to department stores? If not selling to one might be fatal for your brand. Most fashion entrepreneurs dream of
What Do Fashion Business Marketers Do?
What do fashion industry marketer do? Well, basically they plan, direct, or coordinate marketing policies and programs in an effort to build brand recognition and ultimately sales. A
How The Weather is Changing The Fashion Industry
Has spring arrived early? Well, it looks like it has. Winter started late and seems to be ending early. Yesterdays high temperature in NY was 77 degrees while
Why It Is Important To Hire A Lawyer With Fashion Industry Experience By David Colby
Why is it important to hire lawyer with fashion experience for your brand? Hiring an attorney with fashion business experience may be one of the best strategic decisions
Ralph Lauren: A Success Story by Nicole Caropolo
The fashion industry has several iconic designers that are seen as prime examples of successful high-end fashion brands, and Ralph Lauren is one of those successes. Ralph Lauren,
5 Tips for Persuading Fashion Boutiques to Carry Your Line
Yes, the world of e-commerce is getting stronger every day. But if you make a fashion line you still need to sell traditional brick-and-mortar stores to boost
Do Designers Dictate Fashion
Do designers dictate fashion? Nobody really dictates fashion. I think a lot of people believe that designers have a kind of sixth sense about clothing and pull
Creating A Modern Luxury Brand Experience
A friend and I were speaking today. She was telling me about a new company she discovered called Shinola Detroit. They started by opening a watch factory
Sales – It Takes Time
Sales – It takes time. I repeat the title because it is an important fact of life. I have run companies in the fashion industry for 25
