10 Traits of a Top Fashion Industry Salesperson

  I find that people still believe that being a top salesperson means you need to be cut-throat or at the very least super aggressive.  In fact many

Read More

How To Find Customers and Increase Sales

  Selling is one of the most important skills an Entrepreneur will ever develop.  Even though selling is a critical skill most entrepreneurs avoid it like the plague.

Read More

How Some Fashion Designers Have Created Buzz

  Have you ever noticed how fashion designers use unique ads and promotions to create buzz?  You sometimes even think they are a bit odd, but the fashion

Read More

Advantages of Having a Niche Fashion Business

  I spoke with a client today who was questioning whether it was preferable to go after a niche fashion business or should she have a broader product

Read More

5 Ways To Improve Your Online Visual Fashion Merchandising

  Online merchandising is about how you present your products, both individually and collectively. It’s also about how you promote products and other offers. Some aspects of merchandising

Read More

How An Item Can Drive Your Fashion Business.

  There are many cases in history where an iconic item can help launch and build a brand. There is the classic Chanel bag introduced in 1955.  A

Read More

The Importance of Focus and Building Your Fashion Brand

  It’s very exciting to start your own fashion company. Your dream is to be the next Michael Kors or Donna Karan.   You envision being a lifestyle brand

Read More

Where Does A Fashion Designer Go For Inspiration?

  Where does a fashion designer go for inspiration when designing a new collection?  There are many places for them to look.  Some of the tried and true

Read More

Taking Massive Action To Build Your Fashion Business

  Building your fashion business is about taking massive action to market it.  It is not just about making a good product because if no one knows about

Read More

3 Things to Know Before Starting Your Own Successful Fashion Business

Wow, big decision!  Starting your own fashion business.  You have dreamed of this almost your whole life.  Or, maybe you didn’t but you got an idea for something

Read More